PICO 4 Ultra Launch Event
Our client PICO launched it's new product this year, the PICO 4 ULTRA. We created the key visual for this product, giving it a more premium look and feel, elevating the previous design. Following the key art creation we were asked to plan and create the launch event London for around 60-70 guests.
The asks included: VR Booths for testing out the headset, an area for a keynote speech, a photo booth and a free roam area for more headsets. One of the key takeaways from the initial briefing is that they wanted their product to look premium at all times, therefore our podiums needed to be high quality and fit with its own lighting for photographs and overall aesthetic.
Service
Event Design, Graphic Design
Client
PICO
Year
2024
The wrap up video showcases the journey from build, testing and the event itself. Showcasing our build designs and use of artwork from PICO.
One of the key goals of our event design was sculpting the space for a presentation, gameplay booths, food and socialising. We wanted our presentation area to not be distracted by the exciting VR headsets and gaming zones, with their placement and crowd control with our corridor it prevented people from going straight to the devices.
From the initial concepts of how we bring the space to life to fit the PICO aesthetic I crafted the events tone, aesthetic, podiums and flow. In the early stages I created simple 3D visualisations to bring the event to life, which was further developed by the 3D team with to scale designs to make sense of of the space.
We also were a key part of the build, helping with organisation and adding the finishing touches to the artwork and dressing the room.
