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Warner Bros Studio Tour Tokyo
House Pride Event Key Art 

In 2026 WBSTT hosted the iconic House Pride event, an interactive event where Potterheads can showcase their House Spirit and cast votes for which house trumps them all. Gryffindor’s courage, Hufflepuff’s loyalty, Ravenclaw’s wisdom, and Slytherin’s ambition - which house will you be cheering for?

Our task was to create an iconic key art to showcase all 4 houses and 4 sub key arts that embody each house and their personality. We explored animal textures, stained glass and uniforms as routes but we landed on the most iconic moment of them all... the House Flags. 

The artwork needed to be eye catching for a wide audience, to both Potterheads and muggles, therefore it had to be bold and recognisable. 

Service

Key Art Design, 3D, Logo Design & Treatment

Client

WBSTT

Year

2025/26

Hero Key Arts

The final design is rich with colour and embodies the Harry Potter brand itself, without over complicating the theming or straying too far away from what fans want to see.  The individual key arts were created to symbolise the essence of each house, with

their settings reflecting either their common rooms or traits.

 

I created the final design for the key arts, fine tuning the composition and colouring before overseeing the retouching and roll out process.

The event

© 2026 Alannah Masters Design

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