Easy Eco Swaps
I was approached by the company Easy Eco Swaps to create their logo and visual identity for the launch of their new business venture. I was briefed to create something that was simple, clean and had the ability to let the products it was advertising shine. Along with a set of brand guidelines I supplied inspiration and guidelines for social assets and advised on the website design
Service
Branding, styling, iconography
Client
Easy Eco Swaps
Year
2022
When starting the project I presented my client with 3 design routes, to which she picked the simple vector route below. From that we worked fluidly together to create a mixture of corporate and organic design system.
Along with the long form logo design, short form and typographic system I designed iconography to match the styling and keep the look young and playful.
Top Swap
To make it easier for non eco product users to understand what the best products are we use a contrasting "top swap" badge to make identification easier.
Make the Swap
Icon for social media posts where we compare two products, one being the non eco product and the other being the perfect, easy alternative.
Templates
To pitch to businesses I created a simple PPT template for the client to use and create pitch decks for upcoming meetings and talks.
