Marstons x Trivial Pursuit
Marston’s wanted to supercharge their new and improved Order & Pay system, creating a reason for customers to not only order via the app but to stay longer, play longer, and come back for more. The challenge: turn a functional tool into a pub experience that kept guests engaged beyond the first pint.
We partnered with the iconic trivia brand Trivial Pursuit to create a gamified, pub-wide competition. Guests who ordered via the Marston’s app unlocked a chance to play and win a slice of fantastic prizes – from instant rewards on their next round to epic getaways.
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Scan. Order. Play: A seamless mechanic that turned every order into a game.
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Branded Trivia Fun: Classic Trivial Pursuit vibes reimagined for pub-goers.
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Thousands of Prizes: Cash, Food & Drinks, cinema trips, holidays – all up for grabs.
My role in the project was to come up with the logo, iconography and the overall look and feel for the campaign.
Service
Logo Design, Art Direction, Roll Out
Client
Marstons
Year
2025
The title of the partnership was 'WIN A WEDGE', I wanted the logo to be fun, energetic whilst also featuring elements from Trivial Pursuit. So we utilise the pieces of pie and a design cue throughout our custom type. I also took inspiration from instant win games to bring in the 'gamified'
elements to the design. The final design is adaptable to different colours and themes to sit within the Marstons x Trivial Pursuit universe. The client also wanted to incorporate sponsors to the campaign which we achieved by a clever 'coin' treatment.
CONCEPT MOCKUPS: Looking at the bigger picture of the campaign and how it can be rolled out physically across different pub sites. From custom door mats and gamified beer mats.
The App
Our partnership campaign was built within the new Marstons App itself, allowing for fluid ordering, gamification and claiming of prizes.
