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Easy Eco Swaps 

I was approached by the company Easy Eco Swaps to create their logo and visual identity for the launch of their new business venture. I was briefed to create something that was simple, clean and had the ability to let the products it was advertising shine. Along with a set of brand guidelines I supplied inspiration and guidelines for social assets and advised on the website design


Branding, styling, iconography


Easy Eco Swaps




When starting the project I presented my client with 3 design routes, to which she picked the simple vector route below. From that we worked fluidly together to create a mixture of corporate and organic design system. 

Along with the long form logo design, short form and typographic system I designed iconography to match the styling and keep the look young and playful.

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Top Swap

To make it easier for non eco product users to understand what the best products are we use a contrasting "top swap" badge to make identification easier. 

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Make the Swap

Icon for social media posts where we compare two products, one being the non eco product and the other being the perfect, easy alternative. 

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To pitch to businesses I created a simple PPT template for the client to use and create pitch decks for upcoming meetings and talks.

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