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RS Pro 

Campaign Design 

RS PRO

Brand Message

Brief

 To create a branded visual identity to show current users that they have their own range of products and that are just as good as other brands. 

Concept

After being part of the ideation process we were each given a concept to work on, my concept was one of the more creative and illustrative concepts. It could be considered the wild card of the 3 concepts. The whole idea was based around ' a family of products' and how they have products ranging over every category. I done this by creating icons inspired by their brand guidelines, which represented tools from each category. 

My role: 

As part of the design team, I was part of the ideation process and the initial concepts for the rest of the design team. I also played a major part in the research behind the concepts, which included statistics, the history and much needed information for the other two concepts. 

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