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LOL Surprise

Social Campaign 

LOL Surprise 

Campaign Design 

Creative Lead 

Services Used:

Storyboarding

AV 

Motion Graphics

Digital Banners 

Spotify Canvas'

Challenge

To launch the debut album from the hugely popular toy brand – L.O.L. Surprise! – recently signed to Sony Music's Magic Star.The 8 track Album, L.O.L. Surprise! REMIX, was released to coincide with a new line of dolls and it was our crew's job to drive album streams and purchases with a UK and global toolkit.

Creative 

To create a bold look & feel in which each doll’s individual style shone through, whilst teasing the fly album tracks. In line with the distinct L.O.L. brand, all assets were delivered with sparkle and sass, using animated ransom-style typography, ripped edges, spinning records and spotlights to grab attention, stop thumbs and get our audience grooving (and of course, streaming/purchasing).

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