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A Recipe For...

Iconography

University Project

Iconography 

Icon Design

Print Design

Production

My chosen recipe was a “Philly Cheese Steak” as it's my favorite food. Associated with street food I wanted my design to mimic that feel. I tested many different fonts seen on food trucks or food stores, usually sans serif and bulky, and made icons for each font. Breaking down Langdon I realised that the font represented street food well and it worked as a font to make many different forms and shapes.

 

Printing on greaseproof paper allowed the user to carry their food on the go like you would from a food truck, to further take the user into the 'fast food' environment. On the back are instructions on how to wrap and roll.

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